When you need to find the perfect music venue, you have a lot to consider. You have put countless hours into getting every aspect of your music perfect, and the wrong venue is a fast way to assure that very few people ever hear it.
Choosing the right music venue isn’t hard, but there is a lot to take into consideration. Where are your fans located? Who are you hoping to draw to your event? How much space do you need? Once you find it, how do you promote your event? You are asking all the right questions, so let’s get to some answers.
Location, Location, Location
It sounds obvious, but it’s worth saying: the location of your music event is just as important as your music itself. For example, if you choose a location that’s too far out of the way, then you make it hard for your fans to attend. Not only that, but you also risk missing out on attracting any new fans, as they simply won’t turn up.
Conversely, a venue that’s easily accessible, either by car or public transport, in a central part of town, will always help to
maximize your ticket sales. That’s why a central location is crucial for any potential music venue for your next gig.
Music Venue Capacity
Another key factor to consider for any upcoming music events is how many people your venue can hold. It’s worth further considering how many people you can really attract to your music venue. Both these things will dictate how large a venue you should book.
The key to a good venue is ensuring intimacy between you and your audience, a fancy way of saying filling up the venue. So whether you only expect to have 50 ticket sales or 500, you want to make sure that the venue is sufficiently full and doesn’t have a lot of empty space.
As a general rule, it’s a good idea to book a venue that has the capacity for slightly less than the maximum you would expect. This helps to ensure that you can almost, if not always, sell out the venue. This really helps build up a good reputation and encourage hype around your music.
Once you have an idea of your expected audience size, you should narrow down your choice of venue accordingly, picking places that are suitable in size, as well as location.
You know better than anyone who your intended audience is. For that reason, you should make sure that your venue is a spot that best appeals to them. If you know that your fans tend to be teens, then booking an 18+ venue would quickly assure that no-one comes to your show.
It’s always good to check what age restrictions (if any) venues have, and it’s also worth having a look at what musicians have previously booked that venue. If previous shows at the venue have been similar in genre and style to your own, that’s a great sign that the music venue will work well for you and your fans.
The Vibe is Everything for Music Events
When selecting potential concert venues, you need to ensure that the venue itself fits in with your music’s brand and style. For instance, if you are in an indie rock band, you probably don’t want to book a venue at your local bookshop. Getting the venue right not only protects your brand but also lets your music shine.
Check the Sound
You can book the best looking and most popular venue out there, but if the acoustics are terrible, then no-one will hear you at your best.
Look at reviews for venues before you book and see what people have said about the sound quality. A reputation for poor acoustics travels fast. It can be easy to identify the worst offending venues through a quick google search.
Another way you can help ensure your music sounds its best is to work with a trusted sound engineer. A good sound engineer can really make the difference on the night, and your fans will thank you for it as well.
- Kurtis Parks
- Publisher: David C Cook
- Paperback: 176 pages
Extras at Music Venues
It’s always a good idea to ask a venue what extras they offer before you make a booking. For example, if you need space to clear your head before or after a gig, then a venue that provides a separate room for you to prepare pre-show will be essential.
You should also see whether the venue offers other additional services. Common examples are guaranteed parking or overnight accommodation, as these extras can make your life a lot easier on the night.
Equally, if you would like something special, such as a rider, then it’s worth asking the venue if they can provide it, even if it’s not advertised. After all, if you don’t ask, then you don’t get!
Promotion at Concert Venues
So you’ve found the perfect venue, have your set list perfected, and are ready to go. However, no matter how prepared you are for your gig, there’s always one external factor you should consider; namely, the promotion of your show.
Get the promotion wrong, and you risk having no-one turn up to watch you perform. For this reason, it’s good to know in advance what promo work (if any) the venue will do. This is so you don’t miss any steps when getting the word out about your show.
Sometimes the venue won’t do any promotional work for you. If that’s the case, then you may consider hiring a promoter, particularly if you’re planning a tour.
Lock Down the Booking
It’s so exciting to find your dream venue. Once you’ve found it, how do you go about booking it? Firstly, you should identify who handles bookings at the venue. This could be a specific individual or bookings could be handled by administrative staff. You can generally find out who best to call by looking up the venue online.
Once you’re in touch with the venue, you should make sure that they’re available for the dates you want. It’s a good idea to have a range of potential dates to maximize your chances of securing the venue.
You should also confirm the price that you’ll pay for the venue. Often the venue will have a fixed price to hire it for an evening. However, that doesn’t mean you can’t negotiate to get the price down. Although you can negotiate price, be aware of spiraling costs. Plan out your budget in advance, and don’t sign up for a venue unless it’s within your means.
Finally, you should confirm whether the music venue requires you to sign a contract. Often the contract confirms the date of the show, opening times, and any extras you’ve negotiated. While not all venues offer contracts, it’s best to ask upfront to avoid any surprises down the line.
Get Ready for Success
Overall, finding concert venues can be a stressful process. Not only do you have to look for a venue that will appeal to your audience, but it also has to be easy to get to, has a good sound set-up and not cost the earth.
However, some advance preparation will make sure that you book a great venue for your next gig. By researching venues that suit your brand and audience, you can maximize your chances of a successful event. Further, if you know how many people you can draw, and your price range for a venue, you’ll be able to pick the best music venue for your budget.